RUSSELL, IL - September 1, 2014 - DeVroomen Garden Products announced that it has acquired Simple Pleasures Flowerbulbs and Perennials from Weeks Roses. Terms of the agreement have not been disclosed at this time. DeVroomen Garden Products is a wholesale supplier of bulbs and perennials.

“Our acquisition of the Simple Pleasures brand comes at an exciting time for DeVroomen as we enter our 90th year in the business. While much of the industry is contracting, we are experiencing rapid growth and acquiring the Simple Pleasures brand will only enhance our upward climb,” commented Roland Van Den Bergh, Chief Operating Officer of DeVroomen.

Van Den Bergh went on to say, “filling out our product line with Simple Pleasures will give customers the best of both worlds. The same Simple Pleasures quality program combined with the financial strength, supply channels, excellent customer service, sales support, and local inventory of DeVroomen.”

Randy Poe, General Manager of Weeks Roses added “although the bulbs and perennials are a valuable part of our business, this transaction allows us to focus on our core products and growing our leadership position. We will continue to sell Simple Pleasures and with the help of DeVroomen we know there will be no impairment to the delivery schedules as a result of the sale”

DeVroomen Garden Products, a wholesale supplier of bulbs and perennials, was established in 1925 as a family-run company that prides itself on: Quality, On Time Delivery, True to Name Products, Excellent Service & Competitive Pricing. DeVroomen serves the Retail Garden Center, Landscape, and Professional Grower markets. For more information about DeVroomen, please visit Any questions can be directed to 847-395-9911 Roland VanDenBergh or Patrick Ramsdell.